Some time ago on my personal blog I wrote about how everyone needed to stop being slaves to Pagerank and instead focus on creating a quality experience for their users. At the time I wrote that post, people were crying over the fact that Google had slashed their rankings as punishment for selling links. This led to much weeping and gnashing of teeth over what to do to get back on Google’s good side and caused some websites to take measures that will probably prove to be counterproductive in the long term.
Search engines are the librarians of the internet world. Every day they send out their interns, called Robots, into cyberspace to forage for information. Each piece of information that is returned to the library is filed in a digital catalogue. To access any piece of information in this catalogue, all one needs to do is go to their library of choice (Google, Yahoo, MSN or ASK), type in a few search words and wait while the librarian (the search engine) serves up sites matching the query.
As a webmaster, you may be wondering how to get your brand new, still in the bubble wrap, website listed in these giant cyber catalogues. Well, there are two ways robots find new websites. Either by following links from other sites or from the queue of direct submissions.
WordTracker has introduced a free new keyword tool called Keyword Questions. What the tool does is take a keyword you type in, pair it up with a question word such as ‘who’ or ‘when’ and then generates a list of questions people have asked about that keyword. For instance if you type in the keyword ‘money’, you will find that people asked ‘what president’s face is on the money?’ 1,143 times. (Please note that the WordTracker database tracks queries for the last 140 days so that would be 1,143 queries over 140 days.)